The Office of Communications and Publishing (OCAP) advances the USGS mission by effectively branding the USGS as a global leader in Earth systems science and by delivering and promoting understanding of the value of the USGS's work.

As an Office of Communications and Publishing Team, we deliver our National External Communications Framework principles:

1. Communicate as "One USGS"
2. Go beyond the audiences with whom we have traditionally communicated to build a more diverse group of stakeholders.
3. Tell better stories- and tell stories better.
4. Focus communications around a few overarching themes, and implement strategic sustained and unified campaign around them.
5. Value communicators at all levels of the organization as possessing a unique and important skill set.
6. Expand and diversify our content.
7. Build communication focused relationships and partnerships.

By re-using visual components and providing new features to content managers helps effectively implement the Framework which focuses on telling our story and delivering it in ways that are compelling and relevant to the public and reach our stakeholders, that promote and expand a common and consistent brand for the USGS and that align and leverage our communications expertise and capacity in the most effective manner possible.

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