National Park Service socioeconomic monitoring pilot survey: Visitor spending analysis

The National Park Service (NPS) is in the process of establishing a formal socioeconomic monitoring (SEM) program that will provide a standard visitor survey instrument and a long-term, systematic sampling design for in-park visitor surveys. The development of the pilot SEM survey provided the opportunity to add to the set of available visitor spending profiles for use in the NPS Visitor Spending Effects analysis and enabled the exploration of improved visitor spending estimation methodologies. Fourteen park units were selected for SEM pilot visitor surveys to represent a variety of park unit types (i.e., National Parks, National Recreation Areas, National Historic Parks, etc.), activities, settings (i.e., urban, rural, seashore, parkway, etc.), and difficulty of survey administration (i.e., highly controlled entrances vs. dispersed access). This report describes the methods developed to estimate visitor spending using the SEM pilot surveys and provides visitor spending profiles for the 14 pilot parks. The experiences gained through the pilot effort provide useful feedback for learning and improving future survey efforts.