Putting people first: Using social science to reduce risk

Wildland-urban interface residents, who occupy the areas where wildlands meet and mix with human development, are both contributors to and recipients of the disastrous effects of wildland fires. They contribute through fire starts, flammable homes, unmitigated properties, opposition to mitigation on nearby public lands, and land use planning efforts. We argue that successful, sustainable wildland fire solutions are only possible if the WUI residents are engaged. In this article, we describe an evidence-based quantitative social science model to illustrate how to put people at the center of wildland fire solutions. Our hope is to spur greater use of social science in evidence-based wildland fire programs.