Local environment and individuals’ beliefs: The dynamics shaping public support for sustainability policy in an agricultural landscape

Agricultural landscapes are the bleeding-edge in the advancement of sustainability and climate change adaptation. Our study focuses on how individual support for sustainability policy is shaped in coupled natural and human systems. We present an agent-based model in which a cultural decision-rule quantifies the probability that a stakeholder decides to support an easement policy for a region in the Central Great Plains, USA. Our model defines a cultural threshold used to assess how culturally meaningful the policy is for each stakeholder. The individual cultural threshold is estimated using the value-belief-norm framework and is modified by perceived changes in the environment. Results demonstrated that few stakeholders support the policy in the average cultural setting (8.9%). However, enough stakeholders would support the policy under a lower cultural threshold (40.7%). Our results indicate that sustainability policies do not need to be cheap if they are culturally meaningful.