The North American Breeding Bird Survey (BBS) has been the cornerstone of continental bird conservation and management for hundreds of North American bird species in the United States and Canada for more than 50 years. This strategic plan was developed in collaboration with key partners and stakeholders and charts the ambitious course for the BBS over the next decade (2020–30). Using this plan as a guide, the BBS program will set out to improve the breadth and depth of standardized data collection and analytical products; ensure its products are widely used and recognized as the authoritative source for long-term population change information for most birds; and secure adequate resources, internally and through partnerships, to realize the expanded vision of the BBS intended to support avian management needs through 2030.