USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY.
The use of marketing techniques by government agencies to provide more efficient and effective dissemination of their information is a fairly recent development. A recessive economy, and increased scrutiny of operations have become a powerful incentive to maximize revenues and minimize expenses wherever possible as long as the primary mission of public service is satisfactorily met.
Citation Information
Publication Year | 1983 |
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Title | USES OF MARKETING TECHNIQUES THE U. S. GEOLOGICAL SURVEY. |
Authors | Michael P. McDermott |
Publication Type | Conference Paper |
Publication Subtype | Conference Paper |
Index ID | 70011410 |
Record Source | USGS Publications Warehouse |